The development of the hottest domestic industrial

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The development of domestic industrial robot market is worrying

what causes such a situation for domestic brands

in recent years, affected by the trend of automation and the disappearance of demographic dividends, China's industry has ushered in rapid development. Since 2013, China has become the world's largest demand market for industrial robots for five consecutive years. During this period, major foreign enterprises competed to build factories in China, and excellent technical talents brought advanced robot technology. While experiencing fierce competition, domestic enterprises also achieved certain development results, and domestic robot brands are gradually rising

the latest data comes out, and the development of domestic brands is worrying.

at present, the development of both the global industrial robot market and the domestic market has generally maintained a state of rapid growth. Relevant data show that from 2013 to 2016, the average growth rate of the global market remained above 16%, while China's market growth rate was far ahead of the global average, and accelerated for three consecutive years

in 2017, the annual sales volume of industrial robots in China has reached 111000, an increase of nearly 28% over the previous year, more than one third of the global sales volume. In the case of large-scale sales and output with satisfactory growth rate, the sales of industrial robots in China are also growing

however, while the production and sales of domestic industrial robots have increased, the market share of domestic brands has been problematic. Recently, the data released by the China robot industry alliance showed that the market share of domestic brands of industrial robots in China fell by six percentage points in 2017, ending the five-year period of rapid growth and declining for the first time

the government once put forward a goal in the robot industry development plan, requiring that the annual output of domestic brand industrial robots is expected to reach 100000 by 2020. Now the sharp decline in the market share of domestic brands makes the realization of this goal more difficult

what causes such a situation for domestic brands

then why do domestic brands suddenly fall after five consecutive years of continuous growth

many experts believe that the long-term growth in the past is due to the fact that the production capacity of foreign brands is in short supply, which gives domestic brands room to replace. On the other hand, domestic brand robots adopt the sales mode of channel pressing goods, which means that they are a little out of pocket. Although domestic brands can achieve temporary growth in this way, as long as the production capacity of foreign brands is restored or expanded, and the side effects of the "live beyond your means" sales model appear, the market share of domestic brands will naturally decline

objectively speaking, the growth factors of domestic brands in the past five years are not stable, and some problems are covered up under the hot development trend of domestic industrial robots. When the fundamental problems are not solved, the overly optimistic development cannot be sustained for a long time

at present, the domestic industrial robot market is still occupied by four foreign families, and the gap between domestic enterprises and them in technology and market is still large; In terms of industrial structure, domestic brands still remain at the level of system integration and application. The technology including chemical fiber accounts for 83% of China's total textile fiber processing. The volume is low, the profit is meager, and the low-end deviation of high-end industries is serious. However, many domestic enterprises are unwilling or unable to engage in basic research and development due to technological constraints and huge investment, which also delays the fundamental change of the current situation of industrial development

since 2018, with the intensification of the Sino US trade war, the United States has imposed tariffs and imposed a technical blockade on China's industrial robots. The price advantage of domestic brands has gradually declined, and relevant technical exchanges may also be cut off. Domestic materials continue to "push through the old to bring forth the new" to help the 3D printing boom, but the development of industrial robots has encountered more arduous challenges

where is the future path of domestic industrial robots

the current decline in the share of domestic brands sends a signal that if domestic enterprises still stay at the end of the industry, they will eventually become OEM manufacturers of foreign brands, and the development of Chinese industrial robots will lose its future! Therefore, cultivating talents, breaking through technology and entering the high-end have become the only way for the rise of domestic brands

in terms of talent training, we have always focused on the training of application-oriented engineers, focusing on learning the operation and maintenance of foreign robots. Many paper-making enterprises speed up the elimination of backward production capacity, which is difficult to help China's robot industry move towards the high end. In the future, China needs to change its original education direction and cultivate and introduce more high-end technology R & D talents

at the same time, the state should stimulate the enthusiasm of enterprises to actively invest in basic research and development, give policy dividend support and affirmation, and set up fund subsidies to ensure that enterprises achieve technological breakthroughs. Now, we have narrowed the gap with foreign countries in core components such as servo motors and controllers, which is a good signal for domestic enterprises. In the future, we need to tackle more core technologies and key components

whether it is a five-year growth or a temporary decline, these are just days and nights of contention. China's demand for industrial robots is very huge, and will show high-speed development in the future. As long as Chinese enterprises can settle down to engage in research and development, do not rush for quick success and instant benefits, fight a price war, pay attention to technology accumulation, and dare to enter the high-end, they will certainly achieve the rise and laugh to the end

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