The development of doors and windows needs new ideas and Internet assistance
Abstract: innovation and change are still the driving force for the development of enterprises. With people's in-depth understanding of the concept of "two innovations", innovation and change will be the "main force" for enterprises to break through the siege. If the door and window enterprises and door and window dealers in 2016 still hold the same set of development mode and "wait for the hare" sales thinking, the next eliminated person will point directly at him
as the first year of the 13th five year plan, under the influence of China's slowing economic growth and the rise of customization and Internet e-commerce, the reshuffle of the door and window industry will intensify, and enterprises are facing more opportunities and challenges. Therefore, only by grasping the future development trend of the industry and making timely transformation and adjustment can enterprises really take the lead and win the initiative
for improving the height of the brand, industry experts also admitted that there is no doubt that the power brought by the height of the brand can go beyond the power of the product itself, so that consumers look up to, chase, and are willing to pay for it. As we all know, apple is a good case. Therefore, if enterprises want to improve the brand appeal, they also need to find ways to constantly raise the status and impression of the brand in the hearts of consumers
clear marketing positioning. Finding the right position is very important, especially for enterprises facing fierce competition; In the era of fast reading, enterprises often have only one chance to convey concise and clear information and win the favor of consumers. However, brand, like life and career, is difficult to define clearly, which leaves a big problem for many door and window enterprises in the selection of positioning
well aware of the importance of brand positioning, Yifa doors and windows has insight into the homogenization of the middle and low-end market. Under the background of the rise of the middle class and consumers' higher and higher requirements for quality, it plans the high-end market, focuses on the customization of new Chinese doors and windows, and takes the route of market differentiation. Clear brand positioning is a breakthrough for door and window enterprises in a relatively confused state to improve the brand height
improve user experience. After clarifying the brand positioning, it means that the market competition is bound to be more intense in the future. The way to further capture the market is to improve the user experience. After all, the market is the market of consumers. The two factors that really affect the user experience are products and services. Products are the focus of consumers' attention, and their quality will directly affect consumers' evaluation of the brand. Therefore, the fundamental for enterprises to improve the brand height is to do a good job of products
of course, modern people have a stronger sense of service, and products alone are far from meeting consumers' expectations. If you want to arouse users' desire to buy, you have to "serve them well", so meticulous service or dynamometer cannot be attached to the movable 10 prefix driven by electric motor or hydraulic device
start with service to improve the brand height. Yifa doors and windows has designed a set of high-end service system for customers to match the service with the brand height. Mr. Chen Yifa introduced that before purchasing, Yifa would provide customers with "tutor" services, visit and measure the size, and propose solutions according to customer requirements. During the sale, the terminal image stores distributed throughout the country will provide customers with "one-stop" services such as experience, delivery, installation, after-sales beauty and other efficient home decoration
promotional activities are developing in a rational direction. Under the shadow of the industry of "no promotion, no sale", in order to find a simpler and more reliable force measurement method, sales seem to become a "life-saving straw" to drive the development of the door and window industry. However, with the growing maturity of consumers, he said, traditional promotion methods have been difficult to ignite consumers' buying enthusiasm. In this regard, the rational demand in promotional activities will be "awakened" again; Therefore, door and window enterprises and dealers need to treat the changes of the market and consumers more rationally, so as to promote the continuous development of the cause
innovation and change are still the driving force for the development of enterprises. With people's in-depth understanding of the concept of "two innovations", innovation and change will be the "main force" for enterprises to break through the siege. If the door and window enterprises and door and window dealers in 2016 still hold the same set of development mode and "wait for the hare" sales thinking, the next eliminated person will point directly at him. Nowadays, door and window enterprises urgently need some innovative "strong ships and sharp guns" to avoid the cruel "vortex" of the market. In 2016, China's door and window market will enter a new stage. Every brand, manufacturer and dealer needs more subversive thinking and operation modes to jointly "break through" a development world. Therefore, innovation and change are the general trend
transform the home decoration market. No matter the size of the door and window enterprises, they should be committed to the research and development of products with high quality and excellent experience. On the basis of stabilizing engineering orders, they must not "love war", and should make efforts to the home decoration market and personalized order market. Facing the downward pressure of the economy, the high inventory of real estate and the quality of doors and windows really emerge in front of users. In the "severe winter", miscellaneous products will be eliminated, and door and window enterprises that focus on service, reputation and trustworthiness will become the mainstream
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